On Wednesday, the company said in a blog post it will start to boot riders with a “significantly below average rating,” starting in the US and Canada.
The post was light on details, including what rating will qualify riders to be considered for deactivation. But an Uber spokesperson told CNN Business the rating will vary by city. Riders at risk for deactivation will get several notifications and chances to improve their rating before being kicked off.
If riders lose access to their Uber account, they also won’t be able to access the Uber Eats app or its e-scooter Jump app, according to the spokesperson.
The announcement comes as Uber is expected to release a safety transparency report this year, which will include data on claims of sexual assaults and other safety incidents by drivers on its platform.
The company said it is launching a campaign to educate people about Uber’s community guidelines, including emails and messages within the app. Riders at risk of losing their account will get suggestions on how to better their ratings, such as not leaving trash in the car and being polite to drivers.
— CNN’s Sara Ashley O’Brien contributed reporting