The newly-public company confirmed Monday that around 400 of the roughly 1,200 people in its marketing unit are being let go as part of a broader restructuring of the department.
In an email sent by Uber CEO Dara Khosrowshahi to staff and seen by CNN Business, he says, “we are not making these changes because Marketing has become less important to Uber. The exact opposite is true: we are making these changes because presenting a powerful, unified, and dynamic vision to the world has never been more important.”
“There’s a general sense that while we’ve grown fast, we’ve slowed down,” Khosrowshahi said in the email.
The layoffs are just the latest turbulence inside Uber in the less than three months since it went public.
According to an Uber spokesperson, Hazelbaker and Khosrowshahi announced a new marketing team structure to staff Monday. The changes are meant to streamline the brand across its various audiences, products and regions.
“Many of our teams are too big, which creates overlapping work, makes for unclear decision owners, and can lead to mediocre results,” Khosrowshahi said in the email. “As a company, we can do more to keep the bar high, and expect more of ourselves and each other.”
“Put simply,” Khosrowshahi added, “we need to get our edge back.”
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