Shares of Pinterest fell more than 15% in after-hours trading Thursday following its first earnings report as a public company.
“The IPO was a significant milestone, but our focus at Pinterest hasn’t changed. We want to help people discover inspiring ideas for every aspect of their lives, from fashion and home decor to travel and fitness,” Ben Silbermann, cofounder and CEO of Pinterest, said in a statement Thursday.
The company is also working to make more money from the people who use its site. Its average revenue per user in the US jumped 41% from the year prior to $2.25. Abroad, however, it has a long way to go. It generated just $0.08 in revenue per user internationally.
“This is an important year of investment for us as we think about diversifying our advertiser base,” Todd Morgenfeld, Pinterest’s CFO, said on the call.
Morgenfeld said Pinterest expects revenue from its international efforts to be more meaningful in 2020.
Overall, Pinterest posted revenue of $202 million in the quarter, a 54% increase from the same period a year ago, with nearly all of it coming from the US market.
For years, Pinterest has flown below the radar compared to its rivals. It has also long insisted it’s not a social media service, despite building an ad-based platform where users can follow friends, colleagues and brands, and view their daily posts in a feed.
And, like most social media companies that came before it, Pinterest may have a bumpy road ahead in proving itself to Wall Street investors in its first months as a public company.