Airbnb is entering a crowded space dominated by other companies, including Contiki and G Adventures. But Airbnb, which is worth about $31 billion, is transitioning its business model from exclusively renting homes and apartments into building a platform that helps people with all aspects of travel, including where to stay, what to do and how to get there.
Adding Adventures helps Airbnb diversify as it gears up to go public. Airbnb cofounder and CEO Brian Chesky has previously said that the company could potentially go public “later this year.”
There are 200 adventure trips to choose from with more being added throughout 2019. The packages include local guides, lodging, food and transportation within the trip. Transportation costs to and from the tour, like airfare, are not included in the package. And trips are capped at 12 guests.
The tours are exclusive to Airbnb and provided by local operators “that are not typically found on any other major booking platform,” the company said in a release.
It already offers Airbnb Experiences, which are cheaper and shorter guided tours and activities.
“With more travelers seeking adventure than ever before, Airbnb is looking to democratize the industry, offering more attainable experiences that are designed to unlock the power of nature, are led by locals and cater to a breadth of interests and abilities,” it said in the release.
Airbnb is also facing competition, not just from direct rivals like HomeAway and VRBO, but companies it sought to disrupt.